@article {1103, title = {The Core Interaction of Platforms: How Startups Connect Users and Producers}, journal = {Technology Innovation Management Review}, volume = {7}, year = {2017}, month = {09/2017}, pages = {17-29}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {The platform economy is disrupting innovation while presenting both opportunities and challenges for startups. Platforms support value creation between multiple participant groups, and this operationalization of an ecosystem{\textquoteright}s value co-creation represents the {\textquotedblleft}core interaction{\textquotedblright} of a platform. This article focuses on that core interaction and studies how startups connect producers and users in value-creating core interaction through digital platforms. The study is based on an analysis of 29 cases of platform startups interviewed at a leading European startup event. The studied startups were envisioning even millions of users and hundreds or thousands of producers co-creating value on their platforms. In such platform businesses, our results highlight the importance of attracting a large user pool, providing novel services to those users, offering a new market for producers, supporting the core interaction in various ways, and utilizing elements of the platform canvas {\textendash} an adaptation of the business model canvas, which we have accommodated for platform-based business models {\textendash} to accomplish these goals.}, keywords = {core interaction, digital platforms, multisided markets, platform business, platform canvas, slush event, startups, value creation}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/1103}, url = {http://timreview.ca/article/1103}, author = {Heidi M. E. Korhonen and Kaisa Still and Marko Sepp{\"a}nen and Miika Kumpulainen and Arho Suominen and Katri Valkokari} } @article {791, title = {Widening the Perspective on Industrial Innovation: A Service-Dominant-Logic Approach}, journal = {Technology Innovation Management Review}, volume = {4}, year = {2014}, month = {05/2014}, pages = {31-39}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {The servitization of industry has progressed from services as add-ons to services as solutions. Today, industrial innovation needs an even broader perspective that moves towards service-dominant logic. This logic emphasizes value co-creation in actor-to-actor networks and requires new organizational structures and practices in industry. The article presents the case of a Nordic manufacturer of arc welding equipment that has gone through an extensive development program to become more customer and service oriented. An innovative offering created during the program is analyzed as an example in order to gain deeper insight about the concrete application of service-dominant logic in business. In addition to the outcome perspective, the article discusses the implications of the service-dominant logic for innovation practices. The article illustrates the behaviour of cutting-edge servitizing manufacturers and argues that similar behaviour can be expected to become a necessity in all industrial companies with large structural changes.}, keywords = {co-development, industrial service, practice, systemic innovation, value co-creation}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/791}, url = {http://timreview.ca/article/791}, author = {Heidi M. E. Korhonen} }