@article {1049, title = {The Design-Driven Living Lab: A New Approach to Exploring Solutions to Complex Societal Challenges}, journal = {Technology Innovation Management Review}, volume = {7}, year = {2017}, month = {01/2017}, pages = {44-51}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {In this study, we aimed to explore the potential of a design-driven living lab as an innovative approach to addressing societal challenges. This living lab incorporates design qualities such as exploration, open-ended results, and disruption. This approach was applied in three case studies within the context of dementia, each of which explored the impact of Qwiek.up {\textendash} a media system that creates an ambient experience in a room through projection and sound. A cluster analysis of the results in the three case studies showed that the system has considerable potential for people with dementia, and possibly also for other groups. In addition, the design-driven approach led to new applications in care, improved functionality, and a broader design space. Our findings show that design-driven living labs can widen the scope of innovation and improve the value proposition of an innovative solution. }, keywords = {design, Living lab, societal challenges, technology probe}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/1049}, url = {http://timreview.ca/article/1049}, author = {Rens Brankaert and Elke den Ouden} }