TY - JOUR T1 - Co-Creating User Stories: A Tool for Making Sense of Business Opportunities JF - Technology Innovation Management Review Y1 - 2016 A1 - Anna-Greta Nyström A1 - Miia Mustonen A1 - Seppo Yrjölä KW - business-to-business KW - co-creation KW - sensemaking KW - user stories AB - This article discusses co-creation as a means of sensemaking among business-to-business actors, and presents a case study from the information and communications sector, in which the aim is to understand current and future media consumption and behaviour. We propose to expand the notion of co-creation in such a way that it also recognizes interaction and sensemaking between different stakeholders within an industry or sector, compared to the current view, in which the focus is on the consumers’ role in co-creation activities. Stakeholder co-creation entails jointly creating meaning of a chosen complex phenomenon by using practical tools, such as narratives in the form of user stories. Sensemaking is a narrative process and can thus be used in combination with practical facilitation tools in order to co-create user stories or other stories, and in other contexts. PB - Talent First Network CY - Ottawa VL - 6 UR - http://timreview.ca/article/1009 IS - 8 U1 - Åbo Akademi University Anna-Greta Nyström D.Sc. (Econ.) is a Senior Lecturer in the School of Business and Economics at Åbo Akademi University in Turku, Finland. Anna-Greta holds a doctoral degree in International Marketing from the School of Business and Economics at Åbo Akademi University. Her doctoral research focused on industry change in the Finnish telecommunications sector, with a special focus on technological convergence. Anna-Greta’s current research interests include consumer behaviour in high-tech industries and changing media-consumption patterns. U2 - VTT Technical Research Centre Miia Mustonen is a Research Scientist at VTT Technical Research Centre of Finland. She received her MSc degree in Electrical Engineering from University of Oulu, Finland, in 2005. She has been actively involved in regulatory activities in both European and international regulatory bodies. She holds an MSc degree in Electrical Engineering from the University of Oulu, Finland, where she is currently finalizing her PhD degree on spectrum-sharing models in policy making. U3 - Nokia Innovation Steering Seppo Yrjölä is a Principal Innovator at Nokia Innovation Steering. Prior to joining Innovations in 2007, he headed wireless technology research at Nokia. He holds an MSc degree in Electrical Engineering from the University of Oulu, Finland, and did his postgraduate studies in the area of telecommunication and radio technology. His current focus is innovating in the area of future radios with cognitive radio business opportunities and potential disruptions. ER -