TY - JOUR T1 - How Researchers Use Social Media to Promote their Research and Network with Industry JF - Technology Innovation Management Review Y1 - 2017 A1 - Päivi Jaring A1 - Asta Bäck KW - brand building KW - industry KW - marketing KW - networking KW - promotion KW - research KW - researcher KW - social media AB - Social media is now an essential information and interaction channel. Companies advertise and sell their products and services through social media, but this channel has not been so commonly applied to the task of selling knowledge and research work. This article studies the use of social media by researchers to promote their research and network with product developers in industry, and it presents a model of the use of social media by researchers. The data for this research was obtained by interviewing individual researchers of a research organization and surveying product developers from industry. The findings show that social media is seen as a good source of new information and contacts, and it is suitable for promoting awareness of research services and results. The results show that the speed and intensity of social media present challenges for researchers, but by being active in posting content and participating in discussions, researchers can derive benefits and enhance their personal reputations. PB - Talent First Network CY - Ottawa VL - 7 UR - http://timreview.ca/article/1098 IS - 8 U1 - VTT Technical Research Centre of Finland Päivi Jaring is a Senior Scientist at VTT Technical Research Centre of Finland Ltd in the area of Business Ecosystem Development. She has Master’s degree in Business Administration from the University of Vaasa (1995) and Master’s degree and PhD in Information Processing Science from the University of Oulu (2001, 2004). Her research interest and topic of many scientific articles are use of ICT (especially mobile technologies and social media) for improving society and creating business. Her research has been published in the International Journal of Mobile Communications, the Journal of Innovation Management, and the International Journal of E-Business Research, among others. U2 - VTT Technical Research Centre of Finland Asta Bäck is a Principal Scientist at VTT Technical Research Centre of Finland Ltd in the research area of Big Data Industrial Applications. She received her MSc (Tech.) degree from Helsinki University of Technology in Finland. Her research interests include utilization of social media to support various business processes such as innovation and marketing, and tools and methods for analyzing social media data. Her research has been published in the Journal of Innovation Management, the Journal of Journal of Print and Media Technology Research, the Journal of Future Studies, Strategic Thinking and Policy, and the International Journal of Social and Humanistic Computing, among others. ER -