TY - JOUR T1 - Perceived Environmental Uncertainty for Startups: A Note on Entrepreneurship Research from an Indian Perspective JF - Technology Innovation Management Review Y1 - 2014 A1 - Susmita Ghosh A1 - Bhaskar Bhowmick A1 - Kalyan Kumar Guin KW - business environment KW - emerging economies KW - India KW - startups KW - uncertainty AB - In an entrepreneurship environment, understanding uncertainty is critical to startups because it is directly related to the context of decision making. In an emerging country such as India, uncertainties are more predominant due to the very nature of the emerging country, which is characterized by an underdeveloped institutional setup, a lack of protection for legal and intellectual property rights, underdeveloped factor markets, and high transaction costs. In this article, a systematic review of the existing literature on environment and uncertainty in an entrepreneurial, emerging-economy context identifies a gap of a new scale for perceived environmental uncertainty. Three primary contributions are made by this research. First, a literature review for existing uncertainty scales and their evaluation in the context of emerging countries is provided. Second, the research identifies a gap in the uncertainty measurement literature that is relevant to emerging economies. Finally, this study proposes a future research scope that can bridge the identified gap by exploring the factors of uncertainty in emerging countries. PB - Talent First Network CY - Ottawa VL - 4 UR - http://timreview.ca/article/820 IS - 8 U1 - Indian Institute of Technology Kharagpur Susmita Ghosh is a Research Scholar at Rajendra Mishra School of Engineering Entrepreneurship, Indian Institute of Technology Kharagpur. Currently she is pursuing her doctoral degree in Entrepreneurship, with a research focus on uncertainties in decision making for startups. Her other current research interests include entrepreneurial business incubation and uncertainty in product development. U2 - Indian Institute of Technology Kharagpur Bhaskar Bhowmick is an as Assistant Professor at Rajendra Mishra School of Engineering Entrepreneurship, Indian Institute of Technology Kharagpur, India. He completed his PhD from the Indian Institute of Management Ahmadabad with a specialization in Business Policy. He has thirteen years of industry experience in sales and marketing. His research interests include strategy-sustenance-succession, leadership strategy, and uncertainty in product development, innovation, and entrepreneurship. U3 - Indian Institute of Technology Kharagpur Kalyan Kumar Guin is Dean and Professor at the Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. He is an alumnus of IIT Kharagpur and Banaras Hindu University in Varanasi, India, and he is a Fellow of the Indian Institute of Management Bangalore. His teaching interests cover marketing and operations management, and he has a special interest in quantitative modelling of strategic issues in management. ER -