TY - JOUR T1 - Optimizing Innovation with the Lean and Digitize Innovation Process JF - Technology Innovation Management Review Y1 - 2015 A1 - Bernardo Nicoletti KW - agile innovation KW - Innovation management KW - lean and digitize KW - lean innovation KW - lean six sigma KW - re-engineering AB - Actionable knowledge to improve innovation and bring value to the customers and organizations is essential in today's economy. In the past, there have attempts to apply Lean Thinking and Six Sigma to the innovation processes, with mixed results. The aim of this article is discuss how to improve innovation processes using the Lean and Digitize Innovation process, which integrates digitization into the Lean Six Sigma method. Through the redesign of innovation processes and their automation, the process aims to add value to customers, improve effectiveness, eliminate waste, minimize operating costs, and reduce time-to-market. This new method is characterized by seven stages, or "the 7 Ds" (define, discover, design, develop, digitize, deploy, and diffusion), with 29 steps. This article describes the Lean and Digitize Innovation process and presents cases where the approach has been successful in helping innovation processes from start to end: from the definition of the value for the customers up to the implementation of a prototype and engineering of the delivery processes. PB - Talent First Network CY - Ottawa VL - 5 UR - http://timreview.ca/article/879 IS - 3 U1 - Università di Tor Vergata Bernardo Nicolletti is a Lecturer at the Master in Procurement Management at the Università di Tor Vergata in Rome, Italy. He serves as a Director in Transigma, a strategy consultancy company specialized in process improvements and digitization in financial services with assignments in Europe, USA, and the Middle East. Bernardo has worked with General Electric Capital as Program Manager of a Common Systems and later as Group Chief Technology Officer of GE Money and Acting CIO. He has also been CIO Latin America for AIG UPC. He is a frequent speaker at international conferences and author of books, papers, and blog posts, through which he describes his approaches to synthesizing Lean Six Sigma and automation. ER -