TY - JOUR T1 - A Heritage Economy: Business Model Innovation for Economic Wealth, Social Well-Being, and Environmental Health JF - Technology Innovation Management Review Y1 - 2013 A1 - Frédérick Brousseau-Gauthier A1 - Yvon Brousseau KW - benefit corporation KW - business model innovation KW - heritage economy KW - impact investment KW - natural capitalism AB - Faced with the inherent unsustainability of infinite growth in a world of finite resources, the neoclassical economy is running towards a cliff. In order to avoid a hard landing, enterprises need to broaden their definitions of value and wealth to include parameters that are not currently in the economic lexicon, but are still of paramount importance in our lives. Taken from that angle, heritage can be seen as a perfect replacement for capital, because its multidimensional and complex nature opens up numerous possibilities for the creation of shared economic, social, and environmental value; the designing of value chains; and the direction of technological innovation. This article explores the various ramifications of a paradigm shift from managing capital to managing heritage, and it underlines the need to create a series of pioneering business models for enterprises to adapt and profit from a new, heritage economy. PB - Talent First Network CY - Ottawa VL - 3 UR - http://timreview.ca/article/726 IS - 9 U1 - Université du Québec à Montréal Frédérick Brousseau-Gauthier is a creative writing student at Université du Québec à Montréal (UQÀM), with a strong interest in the relationships between politics, the economy, and the environment. Between 2006 and 2008, he took part as speaker in several seminars in France and Canada on the topic of information technologies and their role in education. He also worked as columnist and investigative reporter in various student media outlets, covering matters from citizens’ engagement in their democracy to the management of collective property. He is currently writing a novel. U2 - Centre of Excellence in Energy Efficiency Yvon Brousseau is CEO of the Centre of Excellence in Energy Efficiency (C3E), which has a mandate to develop “commercialization exit strategies” for R&D projects from the private and public sectors across Canada. He holds a Master’s degree in Business Administration and a Bachelor of Science degree in Microbiology from Sherbrooke University, Canada. He has more than 20 years of experience including his current role of CEO of C3E, during 8 years as CEO for an applied mathematical start-up company, and during 12 years as a marketing/finance consultant. He managed and operated business corporate strategies and R&D projects for different business sectors (e.g., biotech, chemistry, optics, and mathematics) with well-educated and seasoned employees from scientific, technical, and financial backgrounds. ER -