%0 Journal Article %J Technology Innovation Management Review %D 2015 %T Establishing New Codes for Creativity through Haute Cuisine: The Case of Ferran Adrià and elBulli %A Ignasi Capdevila %A Patrick Cohendet %A Laurent Simon %K ambidexterity %K creative process %K creativity %K elBulli %K exploitation %K exploration %K Ferran Adrià %K gastronomy %K haute cuisine %K innovation %X Ferran Adrià is one of the most recognized chefs in the world. His restaurant, elBulli, was awarded five times the title of the Best Restaurant in the World. Through an analysis of the last 30 years of the creative journey of elBulli, this contribution highlights that Adrià and his team of chefs succeeded in articulating two different processes: i) a process of creativity that aimed at defining a new “school” of high cuisine and ii) a process of innovation that was expressed by the new gastronomic experiences offered to the (happy few) customers of the restaurant until its closure in 2011. A careful examination of the coupling and decoupling of these two processes shows how they fueled each other, and how the management of the organization (through a specific type of ambidexterity) was conducive to the adequate articulation of the two processes. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 5 %P 25-33 %8 07/2015 %G eng %U http://timreview.ca/article/911 %N 7 %1 Paris School of Business Ignasi Capdevila is an Associate Professor at PSB Paris School of Business in France, and he is a member of Mosaic, the Creativity & Innovation Hub at HEC Montréal, Canada, where he obtained his PhD. Ignasi also holds three engineer diplomas from Spain and France, in addition to an Executive MBA from ESADE Business School in Barcelona, Spain. His research interests include localized knowledge creation and transfer, and creativity and innovation management in organizations and in urban environments. Prior to his academic career, Ignasi gained twelve years of experience in the automotive industry in Spain, France, Germany, and Sweden, during which time he was responsible for the development of new products and projects. %2 HEC Montréal Patrick Cohendet is a Professor in the Department of International Business at the HEC Montréal business school in Montreal, Canada, where he is also the Co-Director of Mosaic, the Creativity & Innovation Hub. His research interests include the economics of innovation, knowledge management, and the economics of knowledge and creativity. He is the author of numerous articles and books including La Gestion des connaissances: firmes et communautés de savoir (2006) and The Architectures of Knowledge: Firms, Capabilities and Communities (2004). He was principal investigator of numerous research projects at BETA, a research lab at the University of Strasbourg, France, studying the economic and social impact of new technologies. He has conducted a series of economic studies on innovation for different firms and organizations, notably for the European Commission, the OECD, the Council of Europe, and the European Space Agency. %3 HEC Montréal Laurent Simon is an Associate Professor in the Department of Entrepreneurship and Innovation at the HEC Montréal business school in Montreal, Canada, where he is also the Co-Director of Mosaic, the Creativity & Innovation Hub. His current research focuses on characterizing the management of techno-creative projects and the study of creative environments and practices, the management of creative projects, creative communities, "creative cities", and the determinants of creativity in innovation management. %R http://doi.org/10.22215/timreview/911