%0 Journal Article %J Technology Innovation Management Review %D 2020 %T Organizing the Development of Digital Product-Service Platforms %A Johan Simonsson %A Mats Magnusson %A Anders Johanson %K business model innovation %K corporate entrepreneurship %K digital platforms %K servitization %X Servitization is today a common theme among manufacturing companies, with the goal of better addressing the needs of their customers. Digitalization is one key enabler of servitization. One aspect of this concept can be provided through digital product-service platforms, which may facilitate the enrichment of a market offer, as well as keeping costs under control. Platforms are in general a well-established concept for manufacturing companies, as enablers of rich product offerings based on a few components. Less is known, however, about how the ambition to create digital product-service platforms interplays with the business model innovation needed as a result of the servitization efforts, along with processes and organization. This paper identifies a number of challenges that manufacturing companies may face when undertaking platform development for services, based on an empirical study made in the Swedish company Husqvarna Group. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P 37-48 %8 03/2020 %G eng %U timreview.ca/article/1335 %N 3 %1 KTH Royal Institute of Technology Johan Simonsson is a Ph.D. Student at the Department of Machine Design, in the School of Industrial Engineering and Management, KTH Royal Institute of Technology. He is also Director of Ideation and Research, AI-labs, within Husqvarna Group. He has previously held various management positions related to global product management, service development, and digital transformation in several global industrial firms. %2 KTH Royal Institute of Technology Mats Magnusson is Professor of Product Innovation Engineering at KTH Royal Institute of Technology in Stockholm, and Permanent Visiting Professor at LUISS School of Business and Management in Rome. He holds a PhD in Innovation Engineering and Management, and an MSc in Industrial Engineering and Management from Chalmers University of Technology, as well as a BA in Japanese from the University of Gothenburg. He has previously been Director of the Institute for Management of Innovation and Technology in Sweden, and Visiting Professor at LUISS Guido Carli University, the University of Bologna, and Aalborg University. He is the elected chairman of the Continuous Innovation Network and the vice chairman of the Swedish Association for Innovation Management Professionals. His research, teaching, and consultancy activities cover a wide range of topics in the fields of innovation management, product development, R&D management, and strategic management, and he has published articles on these topics in, for example, Research Policy, Journal of Product Innovation Management, R&D Management, Organization Studies, and Long Range Planning. %3 Husqvarna Group Anders Johanson is Senior Vice President, Innovation and Technology and CTO of Husqvarna Group, where he leads digital transformation, technology, and IP intelligence, as well as strategy in exploratory robotics, accelerated innovation, and venturing. He is a member of the advisory board of Combient, and is on the Board of Directors at Etac Group. He also holds a position as Adjunct Professor at the Royal Institute of Technology, KTH. Anders currently supervises two Industrial PhD students and lectures in Innovation, transformation and product development. He has a background as Partner and Global Practice leader in Technology and Innovation Management at Arthur D. Little. Prior to that, he held various leadership roles in global assembled goods companies. %& 37 %R http://doi.org/10.22215/timreview/1335 %0 Journal Article %J Technology Innovation Management Review %D 2018 %T Editorial: Insights (May 2018) %A Chris McPhee %K business models %K co-creation %K drop out %K entrepreneurship %K facilitation %K innovation %K internationalization %K lean global startups %K living labs %K services %K servitization %K stakeholders %K users %K value propositions %K value-in-use %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 8 %P 3-4 %8 05/2018 %G eng %U http://timreview.ca/article/1154 %N 5 %1 Technology Innovation Management Review Chris McPhee is Editor-in-Chief of the Technology Innovation Management Review. Chris holds an MASc degree in Technology Innovation Management from Carleton University in Ottawa, Canada, and BScH and MSc degrees in Biology from Queen’s University in Kingston, Canada. He has nearly 20 years of management, design, and content-development experience in Canada and Scotland, primarily in the science, health, and education sectors. As an advisor and editor, he helps entrepreneurs, executives, and researchers develop and express their ideas. %R http://doi.org/10.22215/timreview/1154 %0 Journal Article %J Technology Innovation Management Review %D 2018 %T What Do Business Customers Value? An Empirical Study of Value Propositions in a Servitization Context %A Kwesi Sakyi-Gyinae %A Maria Holmlund %K customer value in use %K service transition %K servitization %K value proposition %K value-in-use dimension %X This study was conducted in response to calls from the research community and industry for a greater empirical exploration of value propositions. It uses customer value-in-use as a starting point and employs empirical data on value propositions in a servitization context. The findings demonstrate how customers articulate the value-in-use, or benefits, of a selected offering. These results are subsequently used to develop value proposition elements that are aligned with these benefits. The implications for the value proposition literature and for companies in a servitization situation are discussed. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 8 %P 36-43 %8 05/2018 %G eng %U http://timreview.ca/article/1157 %N 5 %1 Hanken School of Economics Kwesi Sakyi-Gyinae is an MSc graduate from the Hanken School of Economics in Helsinki, Finland, and he currently works in the United States helping technology startups to create and implement strategic sales processes to maximize revenue. %2 Hanken School of Economics Maria Holmlund is a Professor of Marketing at the Hanken School of Economics in Helsinki, Finland, where she also received her PhD. Her research interests include methodological and conceptual issues related to service and customer-oriented management in business-to-business and business-to-consumer markets. %R http://doi.org/10.22215/timreview/1157 %0 Journal Article %J Technology Innovation Management Review %D 2013 %T Servitization in a Security Business: Changing the Logic of Value Creation %A Arto Rajala %A Mika Westerlund %A Mervi Murtonen %A Kim Starck %K co-creation %K customer value creation %K objectification %K products %K security %K services %K servitization %K value provision %X How can a firm change its value-creation logic from providing technology to selling technology-based services? This is a question many security companies face today when trying to apply a solutions-based business model in response to recent macro- and microeconomic trends. The fact that customers increasingly demand security as a service, rather than technical equipment, challenges the basis of a security firm's value provision and alters the logic of its operation. In this article, we investigate a technology- and product-oriented security business that is now rapidly transforming into a service business. We use data from a case study to propose a 4C model (conceptualization, calculation, communication, and co-creation of value) that can help security providers to objectify their service offerings and succeed in the servitization of their security businesses. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 3 %P 65-72 %8 08/2013 %G eng %U http://timreview.ca/article/718 %N 8 %1 Aalto University Arto Rajala, D.Sc. (Econ.) is a Senior Researcher in the School of Business at Aalto University in Finland. He earned his doctoral degree in Marketing from the Helsinki School of Economics. Arto's current research interests include business networks, business marketing, business-to-business service development, and innovation ecosystems. %2 Carleton University Mika Westerlund, D. Sc. (Econ.) is an Assistant Professor at Carleton University’s Sprott School of Business in Ottawa, Canada. He previously held positions as a Postdoctoral Scholar in the Haas School of Business at the University of California Berkeley and in the School of Economics at Aalto University. Mika earned his doctoral degree in Marketing from the Helsinki School of Economics. His current research interests include open innovation, business strategy, and management models in high-tech and service-intensive industries. %3 VTT Technical Research Centre of Finland Mervi Murtonen is a senior scientist at VTT Technical Research Centre of Finland. Her research interests include risk assessment practices, security management systems and contracted security services. Mervi holds an MSc degree in Electrical Engineering from Tampere University of Technology, Finland. Currently, she is finalizing her doctoral thesis on supplier-perceived customer value in business-to-business security services. %4 Stanley Security Finland Kim Starck is a Sales and Security Director at Stanley Security Finland. He has strong experience in sales, sales management, as well as security and quality management. Kim has broad understanding of business operations and operations management, and he holds a Professional Master of Security (MBA) degree from Aalto University, Finland. He has been actively involved in process and solution development at Stanley Security. %R http://doi.org/10.22215/timreview/718