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Author Title Type [ Year] Filters: Keyword is customer journey [Clear All Filters]
How Can Firms Effectively Use Technology in Customer Journey Management. Technology Innovation Management Review, 11(7/8): 32-47. http://doi.org/10.22215/timreview/1455
. 2021. Download this article as PDF (2.16 MB)Neuromarketing: Understanding Customers' Subconscious Responses to Marketing. Technology Innovation Management Review, 2(12): 12-21. http://doi.org/10.22215/timreview/634
2012. Download this article (2.12 MB)