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Journal Article
Hurley, B. 2015. TIM Lecture Series – Improving the Self-Service Customer Experience: The Case of IBM Watson and Purple Forge. Technology Innovation Management Review, 5(9): 36-40. http://doi.org/10.22215/timreview/929
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Hurley, B. 2012. TIM Lecture Series: The Business of Mobile Apps. Technology Innovation Management Review, 2(3): 32-34. http://doi.org/10.22215/timreview/537
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