@article {1247, title = {The Strategies of Technology Startups Within and Between Business Ecosystems}, journal = {Technology Innovation Management Review}, volume = {9}, year = {2019}, month = {06/2019}, pages = {25-41}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {Technology startups build strategies in order to survive within the framework of business ecosystems. However, the knowledge required to make such strategies effective is scarce. This article poses the question: {\textquotedblleft}How do small technology startups strategize within and between business ecosystems?{\textquotedblright} Based on an explorative qualitative study, this article defines and presents a dynamic strategic framework of three strategies employed by technology startups. Some startups choose to act within one defined business ecosystem, most startups use a multi-ecosystem strategy to act between and draw benefits from many business ecosystems, and the rest act as ecosystem creators that challenge the logics of existing ecosystems.}, keywords = {boundaries, business ecosystems, entrepreneurship, startups, strategy}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/1247}, url = {https://timreview.ca/article/1247}, author = {Taina Tukiainen and Thommie Burstr{\"o}m and Martin Lindell} }