@article {1334,
	title = {Enabling Rapid Product Development through Improved Verification and Validation Processes},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {03/2020},
	pages = {25-36},
	publisher = {Talent First Network},
	chapter = {25},
	address = {Ottawa},
	abstract = {Fierce competition in consumer electronics market has raised a lot of challenges for product development. Products now must enter to the market as fast as possible. The verification and validation (V\&V) process is normally the most resource-demanding activity in product development (PD), and thus also has huge potential for improvement. The V\&V process is traditionally executed near the end of the development process, and is one of the most critical activities because it identifies design errors. Error correction for a nearly complete product is often difficult and therefore can cause unexpected delays in product delivery. Performing V\&V activities in early phases of the PD process and utilising V\&V methods other than testing has proven to be a good approach to reduce risks associated with taking a long time to reach the market. However, V\&V can only be carried out when verifiable requirements exist. This paper focuses on the importance of moving V\&V activities to each phase of PD by defining the requirements for components and modules. In addition, we explore how some of product-level requirements can be verified before a product has been integrated, and explain the difference between definitions of verification and validation requirements. Finally, we present the idea of changing the focus of verification activities from being set-based in the early phase of development, to being point-based when the product is close to completion.},
	keywords = {agile, requirements, set-based design, validation, Verification},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1334},
	url = {timreview.ca/article/1334},
	author = {Antti Perttula and Joni Kukkam{\"a}ki}
}
