@article {311,
	title = {Motivating Stakeholders for Co-created Innovation},
	journal = {Open Source Business Resource},
	year = {2009},
	month = {12/2009},
	publisher = {Talent First Network},
	type = {Articles},
	address = {Ottawa},
	abstract = {Today{\textquoteright}s profit orientation forces companies to focus on their core competencies and, at the same time, provide customers with multiple new offerings. To meet these two requirements, companies need to develop innovations in collaboration with different stakeholders including suppliers, customers, and users. While Managers and researchers discuss the benefits coming from the process of co-creating innovations with the various stakeholders, little is known about what motivates different stakeholders to engage in the co-creation of innovations. The purpose of this article is to highlight the first results of a qualitative study that focuses on the different types of value stakeholders can expect from co-creating innovations.},
	issn = {1913-6102},
	url = {http://timreview.ca/article/311},
	author = {Alex Pedrosa}
}
