@article {423,
	title = {The Future of Co-Creation},
	journal = {Open Source Business Resource},
	year = {2011},
	month = {03/2011},
	publisher = {Talent First Network},
	type = {Articles},
	address = {Ottawa},
	abstract = {The objective of this article is to provide a brief summary of the key directions in value co-creation research that have emerged in the last 10 years. It points to several emerging streams in value co-creation research including: i) general management perspective; ii) new product development and innovation; iii) virtual customer environments; iv) service science and service-dominant logic (SDL) of marketing; and v) international markets and entrepreneurship, with a focus on the general management and innovation perspectives. In addition, the article points to another emerging new direction focusing on business co-creation. The development of business co-creation frameworks integrating the participatory role of both universities and vibrantly emerging business ecosystems represents a valuable alternative to traditional technology transfer and business administration approaches.},
	issn = {1913-6102},
	url = {http://timreview.ca/article/423},
	author = {Marko Sepp{\"a} and Stoyan Tanev}
}
