@article {929, title = {TIM Lecture Series {\textendash} Improving the Self-Service Customer Experience: The Case of IBM Watson and Purple Forge}, journal = {Technology Innovation Management Review}, volume = {5}, year = {2015}, month = {09/2015}, pages = {36-40}, publisher = {Talent First Network}, address = {Ottawa}, keywords = {apps, cognitive computing, IBM Watson, mobile platforms, natural language, Purple Forge, question and answer, self-service, virtual agent, voice recognition}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/929}, url = {http://timreview.ca/article/929}, author = {Brian Hurley} }