@article {910,
	title = {Toward a New Understanding of Creative Dynamics: From One-Size-Fits-All Models to Multiple and Dynamic Forms of Creativity},
	journal = {Technology Innovation Management Review},
	volume = {5},
	year = {2015},
	month = {07/2015},
	pages = {14-24},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {This article proposes an alternative to a managerial "best practice" approach to creativity based on the notion of creativity as a singular concept. Our alternative draws on three fundamental ideas that are emerging in different pockets of the creativity literature in a way that can be readily conceptualized and applied in practice. The first idea is that creativity is really about "creativities", or a cluster of different and discrete qualities that can be combined to suit the context in which they operate. The second is that creativity is not static: it is about "creativitying", or the action and the practice of combining these creativities, which evolve over time. The third is that being creative in organizations is not an individual act: rather, it is the multiple activities of groups as they go about creativitying.},
	keywords = {action-embedded creativity, creative dynamics, creativities, creativity, creativitying, innovation, management},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/910},
	url = {http://timreview.ca/article/910},
	author = {Stephen Cummings and Chris Bilton and dt ogilvie}
}
