@article {1139, title = {Convergent Innovation in Food through Big Data and Artificial Intelligence for Societal-Scale Inclusive Growth}, journal = {Technology Innovation Management Review}, volume = {8}, year = {2018}, month = {02/2018}, pages = {49-65}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {Inclusive innovation has not yet reached societal scale due to a well-entrenched divide between wealth creation and social equity. Taking food as the initial test bed, we have proposed the convergent innovation model to address such challenges still facing 21st century society by bridging sectors and disciplines around an integrated goal on both sides of the social-economic divide for innovations that target wealth creation with an upfront consideration of its externalities. The convergent innovation model is empowered by two key enablers that integrate an advanced digital infrastructure with leading scientific knowledge on the drivers of human behaviour in varying contexts. This article discusses the structure, methods, and development of an artificial intelligence platform to support convergent innovation. Insights are gathered on consumer sentiment and behavioural drivers through the analysis of user-generated content on social media platforms. Empirical results show that user discussions related to marketing, consequences, and occasions are positive. Further regression modelling finds that economic consequences are a strong predictor of consumer global sentiment, but are also sensitive to both the actual price and economic awareness. This finding has important implications for inclusive growth and further emphasizes the need for affordable and accessible foods, as well as for consumer education. Challenges and opportunities inspired by the research results are discussed to inform the design, marketing, and delivery of convergent innovation products and services, while also contributing to dimensions of inclusion and economic performance for equitable health and wealth.}, keywords = {artificial intelligence, convergent innovation, food, social media, user-generated content}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/1139}, url = {http://timreview.ca/article/1139}, author = {Laurette Dub{\'e} and Pan Du and Cameron McRae and Neha Sharma and Srinivasan Jayaraman and Jian-Yun Nie} } @article {1094, title = {Editorial: Insights (August 2017)}, journal = {Technology Innovation Management Review}, volume = {7}, year = {2017}, month = {08/2017}, pages = {3-4}, publisher = {Talent First Network}, address = {Ottawa}, keywords = {academic spin-offs, business model development, car sharing, incubation, leadership, Machiavelli, management, organizational culture, research institutes, researchers, sharing economy, social media, technology transfer}, issn = {1927-0321}, url = {http://timreview.ca/article/1094}, author = {Chris McPhee} } @article {1098, title = {How Researchers Use Social Media to Promote their Research and Network with Industry}, journal = {Technology Innovation Management Review}, volume = {7}, year = {2017}, month = {08/2017}, pages = {32-39}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {Social media is now an essential information and interaction channel. Companies advertise and sell their products and services through social media, but this channel has not been so commonly applied to the task of selling knowledge and research work. This article studies the use of social media by researchers to promote their research and network with product developers in industry, and it presents a model of the use of social media by researchers. The data for this research was obtained by interviewing individual researchers of a research organization and surveying product developers from industry. The findings show that social media is seen as a good source of new information and contacts, and it is suitable for promoting awareness of research services and results. The results show that the speed and intensity of social media present challenges for researchers, but by being active in posting content and participating in discussions, researchers can derive benefits and enhance their personal reputations.}, keywords = {brand building, industry, marketing, networking, promotion, research, researcher, social media}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/1098}, url = {http://timreview.ca/article/1098}, author = {P{\"a}ivi Jaring and Asta B{\"a}ck} } @article {782, title = {Accessing Value-in-Use Information by Integrating Social Platforms into Service Offerings}, journal = {Technology Innovation Management Review}, volume = {4}, year = {2014}, month = {04/2014}, pages = {26-34}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {This article proposes a new approach for assessing the value derived from using a service offering (i.e., value-in-use) through the utilization of {\textquotedblleft}social platforms.{\textquotedblright} We define a social platform as an adaptable digital service environment that enables the co-creation of value through social interactions with other service systems. By reviewing the relevant literature, detailed propositions are built based on the integration of theoretical concepts, thereby combining the literature on service-dominant logic, platforms, and social media. The primary argument of the article is that embedding social platforms in a company{\textquoteright}s services may result in more efficient retrieval and understanding of customer insights, better management of customer intelligence, and ultimately higher value-in-use.}, keywords = {platforms, service systems, service-dominant logic, social media, value-in-use}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/782}, url = {http://timreview.ca/article/782}, author = {Ville Eloranta and Juho-Ville Matveinen} } @article {563, title = {Collective Value Creation and Empowerment in an Online Brand Community: A Netnographic Study on LEGO Builders}, journal = {Technology Innovation Management Review}, volume = {2}, year = {2012}, month = {06/2012}, pages = {12-17}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {Online communities are becoming {\textquotedblleft}places{\textquotedblright} of belonging, information, and emotional support that people cannot do without. These social groups have a real existence for their participants, and thus have consequential effects on many aspects of behaviour. This article examines collective value creation and empowerment in an online brand community. It presents the main features of an online brand community, the process of value co-creation, and motivators for participating in online brand communities. These key factors jointly characterize collective value creation and empowerment. This netnographic study focuses on an online brand community called BrickBuilders, which is a meeting place for LEGO builders in Finland. BrickBuilders{\textquoteright} members feel a sense of belonging, they share similar motivations, and they create value together.}, keywords = {netnography, online community, service brand, social media, value co-creation}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/563}, url = {http://timreview.ca/article/563}, author = {Hanna Kurikko and Pekka Tuominen} } @article {616, title = {Using Social Media to Accelerate the Internationalization of Startups from Inception}, journal = {Technology Innovation Management Review}, volume = {2}, year = {2012}, month = {10/2012}, pages = {22-26}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {A set of principles, processes, and tools that entrepreneurs can use to rapidly internationalize their technology startups from inception does not exist. This article discusses entrepreneurs{\textquoteright} use of online social media networks to rapidly internationalize their startups from inception. The article was inspired by how the founders of Dewak S.A. rapidly internationalized their technology startup. Dewak was founded by five unemployed Colombians in June 2008. Two years later, foreign sales comprised 95\% of the firm{\textquoteright}s revenue and provided the founders with full-time employment. Dewak{\textquoteright}s only channel to market was via online social media networks. Recognizing that entrepreneurs can use social media to amplify their tacit knowledge and convert it into sellable products and services contributes to the development of a learning-based view of rapid internationalization from inception. The article provides entrepreneurs seeking to launch and grow global businesses with four recommendations that may save them time and money and increase the size of their addressable markets. }, keywords = {born global, entrepreneurship, globalization, internationalization, rapid internationalization, social media, startups, tacit knowledge, technology startup}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/616}, url = {http://timreview.ca/article/616}, author = {Tony Maltby} }