@article {1378,
	title = {Open Marketing: Conceptualizing external parties{\textquoteright} strategic marketing activities},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {08/2020},
	pages = {14-26},
	publisher = {Talent First Network},
	chapter = {14},
	address = {Ottawa},
	abstract = {Open marketing as conceptualized in this paper refers to how external parties take part in strategic, integrative marketing activities. To distinguish this more recent trend in marketing from traditional meanings of marketing, the paper provides a typology on roles and role keepers in marketing. Four types of roles and role keepers are outlined: marketing as 1) solely being performed by actors in the supplier company communicating offerings, 2) an activity shared among functions of the supplier company, 3) external parties communicating offerings, and 4) external parties contributing to strategic marketing. Using the concept of {\textquoteright}roles{\textquoteright} in marketing helps to structure activities and actors - or roles and role keepers - and provides a basis for understanding that marketing results from what is done, not merely from who performs it. The paper underlines how new ways of conducting business also have implications for a company{\textquoteright}s marketing beyond its borders.},
	keywords = {Conceptualization, Integrative marketing, Open marketing, roles, Strategic marketing.},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1377},
	url = {timreview.ca/article/1377},
	author = {Christina {\"O}berg}
}
@article {1387,
	title = {Seeking {\textquoteright}Strategy{\textquoteright} in Business Intelligence Literature: Theorizing BI as part of strategy research},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {09/2020},
	pages = {??},
	publisher = {Talent First Network},
	chapter = {??},
	address = {Ottawa},
	abstract = {This paper connects the business intelligence (BI) literature with research in strategic management by plotting the existing research strands on BI: environmental scanning, competitive intelligence, executive information systems, and business intelligence, against the strategic dimensions of a) orientation (External vs. Internal), b) focus (Content vs. Process), and c) practice realms. The article accordingly offers a new re-conceptualization of BI as a strategic artifact across four strategic clusters: BI as a system, BI as a planned process, BI as a product, and BI as a decisional paradigm. This conceptual article contributes to the literature by integrating disparate views on BI and placing them within the content, process, and practice streams of strategy research.},
	keywords = {Business intelligence (BI), Conceptualization, definition., literature review, strategy as practice, strategy content, strategy process, strategy realms},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1387},
	url = {timreview.ca/article/1387},
	author = {Yassine Talaoui and Marko Kohtam{\"a}ki and Risto Rajala}
}
