@article {1281, title = {The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities}, journal = {Technology Innovation Management Review}, volume = {9}, year = {2019}, month = {11/2019}, pages = {26-39}, publisher = {Talent First Network}, chapter = {26}, address = {Ottawa}, abstract = {International Entrepreneurship as a field of studies depends on digitalization as an essential factor that drives internationalization. Riding on the wave of digitalization, firms can produce and market their products and services globally through digital platforms with reduced costs and time savings. Yet, digitalization as a determinant of competitive advantages for small and medium enterprises in international markets is rarely examined. This study fills the gap by testing the direct and indirect effects of digitalization on enterprise, specifically focusing on price, product and service advantages in digitalized international markets. Based on the data collected from 143 exporting SME manufacturers in Malaysia, results from our analysis revealed that digitalization has no direct effect on competitive advantage, but rather has strong indirect effects on product and service advantages. Managers and policymakers can thus leverage digitalization to improve their company{\textquoteright}s internationalization plans according to its intended competitive strategies.}, keywords = {competitive advantage, digitalization, innovation, international entrepreneurship, Learning Capabilities, marketing, SMEs}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/1281}, url = {timreview.ca/article/1281}, author = {Yan Yin Lee and Mohammad Falahat} }