@article {829,
	title = {Challenging the Stage-Gate Model in Crowdsourcing: The Case of Fiat Mio in Brazil},
	journal = {Technology Innovation Management Review},
	volume = {4},
	year = {2014},
	month = {09/2014},
	pages = {28-35},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {A large crowdsourcing project managed by Fiat Brazil involved more than 17,000 participants from 160 different nationalities over 15 months. Fiat promoted a dialogue with an enthusiastic community by linking car experts, professionals, and lay people, through which more than 11,000 ideas were selected and developed to create a concept car using a collaborative process. Through an in-depth case study of this crowdsourcing project, we propose a new approach {\textendash} the accordion model {\textendash} which uses project management to help maximize the beneficial inputs of the crowd. Whereas the stage-gate process relies on a {\textquotedblleft}funnel{\textquotedblright} of articulated sequences expressing a progressive reduction from an initial stock of potential ideas and concepts, in this article, we suggest that crowdsourced projects are more akin to a process that articulates a succession of broadening and funnelling periods that represent information requests and deliveries. We use the metaphorical terminology of {\textquotedblleft}the sacred and the profane{\textquotedblright} to illustrate the interaction of sophisticated and ordinary ideas between the {\textquotedblleft}sacred{\textquotedblright} experts from Fiat and the {\textquotedblleft}profane{\textquotedblright} lay people associated with the project. Lessons learned from the Fiat Mio case suggest how both organizations and Internet users may benefit from successful crowdsourcing projects.},
	keywords = {automobile industry, Brazil, crowdsourcing, Fiat, marketing, Open innovation, project management},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/829},
	url = {http://timreview.ca/article/829},
	author = {Fabio Prado Saldanha and Patrick Cohendet and Marlei Pozzebon}
}
