01302nas a2200205   4500008004100000022001400041245010100055210006900156260004200225300000900267490000600276520067100282653002100953653001000974653002300984653001101007653002301018100001801041856003701059       2017                        eng d  a1927-032100aValue Propositions for the Internet of Things: Guidance for Entrepreneurs Selling to Enterprises0 aValue Propositions for the Internet of Things Guidance for Entre  aOttawabTalent First Networkc11/2017  a5-110 v73 aThis article provides entrepreneurs with guidance to help understand and express the specific and compelling value proposition for their Internet of Things (IoT) offer. IoT enables such a wide range of possible short- and long-term opportunities that IoT entrepreneurs may fall into the trap of considering IoT generally rather than positioning their offer to a buyer in a specific manner that helps win deals. The process of understanding and expressing a compelling value proposition will help the IoT entrepreneur focus their offer, understand who the real buyer is, and demonstrate tangible value to that buyer in a manner that is directed towards winning deals.10aentrepreneurship10aguide10aInternet of Things10aoffers10avalue propositions1 aHudson, David  uhttp://timreview.ca/article/1116