01669nas a2200217   4500008004100000022001400041245005800055210005700113260004200170300001000212490000600222520106300228653001601291653002001307653001601327653001401343653001601357100002101373700001901394856003801413       2018                        eng d  a1927-032100aDoes Entrepreneurial Marketing Underrate Competition?0 aDoes Entrepreneurial Marketing Underrate Competition  aOttawabTalent First Networkc09/2018  a16-270 v83 aThis study aims to investigate the relationship between marketing needs and actions in entrepreneurial marketing. So doing, it explores how the entrepreneur’s interpretation of the needs that arise from the changes and opportunities in the business environment affects their actions in entrepreneurial marketing. We establish and test a set of hypotheses over a sample of 3,097 entrepreneur-led small firms from Finland. The results show that entrepreneurial perception of environmental pressure in terms of partners, customers, and competitors is linked to the marketing practices of small firms in terms of developing business relations, publicity, and offerings. That is, actions in entrepreneurial marketing depend on the entrepreneur’s ability to interpret needs based on the signals in the business environment. However, the study confirms that entrepreneurs pay less attention to competition, which affects their marketing actions, and it suggests that both research and practice of entrepreneurial marketing should pay more regard to competition.10acompetition10aentrepreneurial10aenvironment10amarketing10aorientation1 aWesterlund, Mika1 aLeminen, Seppo  uhttps://timreview.ca/article/1183