01610nas a2200217   4500008004100000022001400041245006800055210006700123260004200190300001000232490000700242520095000249653003001199653003101229653002201260653001801282100002101300700002001321700002101341856003001362       2020                        eng d  a1927-032100aOrganizing the Development of Digital Product-Service Platforms0 aOrganizing the Development of Digital ProductService Platforms  aOttawabTalent First Networkc03/2020  a37-480 v103 aServitization is today a common theme among manufacturing companies, with the goal of better addressing the needs of their customers. Digitalization is one key enabler of servitization. One aspect of this concept can be provided through digital product-service platforms, which may facilitate the enrichment of a market offer, as well as keeping costs under control. Platforms are in general a well-established concept for manufacturing companies, as enablers of rich product offerings based on a few components. Less is known, however, about how the ambition to create digital product-service platforms interplays with the business model innovation needed as a result of the servitization efforts, along with processes and organization. This paper identifies a number of challenges that manufacturing companies may face when undertaking platform development for services, based on an empirical study made in the Swedish company Husqvarna Group.10abusiness model innovation10acorporate entrepreneurship10adigital platforms10aservitization1 aSimonsson, Johan1 aMagnusson, Mats1 aJohanson, Anders  utimreview.ca/article/1335