00673nas a2200121   4500008004100000022001400041245002400055210002300079260004200102520035200144100001900496856003600515       2008                        eng d  a1913-610200aOpen Innovation 2.00 aOpen Innovation 20  aOttawabTalent First Networkc12/20083 aThe objective of this article is to argue for a new model that guides the efforts of multiple stakeholders to solve a problem. The new model is referred to as Open Innovation 2.0 Its main benefit is to gain competitive advantage through effective spending combined with enterprise to enterprise collaboration instead of traditional cost reduction.1 aGrove, Michael  uhttp://timreview.ca/article/216