01312nas a2200133   4500008004100000022001400041245004900055210004500104260004200149520091600191100001701107700001801124856003601142       2009                        eng d  a1913-610200aEditorial: Value Co-Creation (November 2009)0 aEditorial Value CoCreation November 2009  aOttawabTalent First Networkc11/20093 aThe relationship between companies that produce and distribute goods and the consumers who purchase and use those goods is often portrayed as "us vs. them". While technology provides the tools needed for communication and collaboration, company-consumer collaboration is often met with skepticism. Is it possible for companies and the users of their products to form mutually beneficial relationships that create value? The concept of value co-creation attempts to answer that question and it is the editorial theme of the November and December issues of the OSBR.

Co-creation: New pathways to value reminds us that "It is...the quality of the relationship that companies form with and facilitate among their customers, which will determine how knowledge is created, shared and transferred". The authors in this issue introduce us to who is involved in these relationships, their motivations, and techniques.1 aLavigne, Dru1 aTanev, Stoyan  uhttp://timreview.ca/article/299