01258nas a2200133   4500008004100000022001400041245004900055210004500104260004200149520086200191100001701053700001801070856003601088       2009                        eng d  a1913-610200aEditorial: Value Co-Creation (December 2009)0 aEditorial Value CoCreation December 2009  aOttawabTalent First Networkc12/20093 aThe December issue of the  OSBR continues our discussion on the topic of value co-creation. According to Prahalad and Krishnan, most of the succesful companies in 2015 will be using value co-creation practices and companies that do not make the efforts to adopt such practices will soon lack a serious competitive advantage. Business models based on value co-creation are not simply adopting a new possible way of doing business. Value co-creation business models follow the way society goes and missing this tendency might be critical for businesses. The key danger is to try seeing value co-creation within the context of our old thinking. This is an easy human mistake that could lead to the wrong questions to answer. In exploring value co-creation, we have not discussed all the possible answers, but have set a stage for finding the right questions.
1 aLavigne, Dru1 aTanev, Stoyan  uhttp://timreview.ca/article/306