01340nas a2200121   4500008004100000022001400041245004800055210004700103260004200150520097100192100001901163856003601182       2009                        eng d  a1913-610200aWays of Engaging Consumers in Co-production0 aWays of Engaging Consumers in Coproduction  aOttawabTalent First Networkc12/20093 aAs co-production becomes an important engagement for many consumers-suppliers situations, the issue of how to encourage consumers to engage in co-production becomes an important question. Marketers need to recognize that co-production is not an automatic consumer situation but a conscious decision by consumers to engage in such activities. This article presents several factors which may enhance the ability of consumers to engage in co-production. To engage consumers, marketers have to ensure that they offer those products and services that can be individually adjusted and modified, and to present them to consumers who have a higher propensity to engage in co-production activities. In order for consumers to agree to such endeavours, marketers must find what kind of benefits targeted consumers seek in such activities. Those usually encompass economic, psychological and social needs. Then, they have to offer them packages which can fulfill such needs. 
 1 aEtgar, Michael  uhttp://timreview.ca/article/307