01290nas a2200133   4500008004100000022001400041245005800055210005600113260004200169520087200211100001901083700001801102856003601120       2009                        eng d  a1913-610200aValue Co-creation: Lessons from Lead to Win Ecosystem0 aValue Cocreation Lessons from Lead to Win Ecosystem  aOttawabTalent First Networkc12/20093 aWhile the concepts of value co-creation and business ecosystems have become dominant, there is lack of conceptual clarity as to the role of co-creation in a business ecosystem. The objective of this article is to provide concrete examples of co-creation in vendor neutral ecosystems using lessons learned from operating the Lead to Win ecosystem. In a vendor neutral ecosystem, no vendor dominates and membership is open to all individuals and organizations that meet specific criteria.

The article is organized into three sections. The first section provides a short description of the Lead to Win ecosystem. The second section uses concrete examples to illustrate the lessons learned about co-creation in vendor neutral ecosystems. The third section describes key takeaways based on our five months experience operating the keystone of the Lead to Win ecosystem.1 aBailetti, Tony1 aHudson, David  uhttp://timreview.ca/article/308