01115nas a2200121   4500008004100000022001400041245005400055210005300109260004200162520073500204100001800939856003600957       2009                        eng d  a1913-610200aMotivating Stakeholders for Co-created Innovation0 aMotivating Stakeholders for Cocreated Innovation  aOttawabTalent First Networkc12/20093 aToday's profit orientation forces companies to focus on their core competencies and, at the same time, provide customers with multiple new offerings. To meet these two requirements, companies need to develop innovations in collaboration with different stakeholders including suppliers, customers, and users. While Managers and researchers discuss the benefits coming from the process of co-creating innovations with the various stakeholders, little is known about what motivates different stakeholders to engage in the co-creation of innovations. The purpose of this article is to highlight the first results of a qualitative study that focuses on the different types of value stakeholders can expect from co-creating innovations.1 aPedrosa, Alex  uhttp://timreview.ca/article/311