01332nas a2200121   4500008004100000022001400041245006500055210006200120260004200182520093000224100002001154856003601174       2010                        eng d  a1913-610200aGo-to-Market Targeting: Know the Market and Whether It Cares0 aGotoMarket Targeting Know the Market and Whether It Cares  aOttawabTalent First Networkc07/20103 aThis article explores the importance of good segmenting and targeting to early-stage companies. Most software companies fail within the first three years, and one of the prime reasons is a lack of a focused approach to a single, carefully-chosen target market. Most software companies take the approach of attacking multiple segments simultaneously to see which will work out best, but run out of time and money before they reach an answer. A concentrated strategy that focuses resources on a single segment that the company can win and dominate quickly significantly reduces go-to-market risk. Choosing a segment in the right direction is more important than choosing the right segment.

This article provides a series of six steps to help companies work through a segmenting and targeting exercise that will give them the best chance of success. The article provides real-world tools to help deal with an essential issue.1 aKershey, Corien  uhttp://timreview.ca/article/362