01086nas a2200121   4500008004100000022001400041245006800055210006600123260004200189520067400231100002300905856003600928       2010                        eng d  a1913-610200aOpen Source Partner Strategy: Are Your Core Businesses Aligned?0 aOpen Source Partner Strategy Are Your Core Businesses Aligned  aOttawabTalent First Networkc07/20103 aTechnology companies have historically viewed partnerships through myopic, one-way lenses, asking only: "What can this partner do for me?" This type of thinking is even more pervasive with channel sales partnerships, where technology vendors limit the exploration of value to short term revenue contribution.

Vendors must broaden their scope and range of site when embarking on a path of partnership strategy. Ecosystem analysis, economic modeling, and creative go-to-market development are critical components of successful partnership strategies. This article discusses this critical business strategy through a real world example and an overview of best practice.1 aRiekki-Odle, Susan  uhttp://timreview.ca/article/364