01454nas a2200121   4500008004100000022001400041245007900055210006900134260004200203520103100245100002001276856003601296       2010                        eng d  a1913-610200aQ&A. How do you motivate potential participants to pay to join a platform?0 aQA How do you motivate potential participants to pay to join a p  aOttawabTalent First Networkc09/20103 aA company that operates a multi-sided platform must convince participants to pay an affiliation fee to access the platform. The challenge is to determine what it will take to motivate the participants to pay to collaborate with each other.

To motivate participants to pay an affiliation fee, a multi-sided platform must deliver unique value to the various stakeholder groups its sides represent. For example, if a platform is designed to generate revenue from three stakeholder groups: developers, users and researchers, it must deliver unique value to each of these three groups. Developers must receive more value from participating in the platform than the value received from not participating in the platform. The same holds true for users and researchers.

To generate revenue, a platform must be designed to deliver compelling value propositions for each stakeholder group. To illustrate how this can be achieved, we will describe five lessons learned while defining value propositions for a technology company. 
1 aMakienko, James  uhttp://timreview.ca/article/382