00976nas a2200121   4500008004100000022001400041245003600055210003600091260004200127520062500169100002400794856003600818       2010                        eng d  a1913-610200aStrategies for Selling Services0 aStrategies for Selling Services  aOttawabTalent First Networkc10/20103 aWith the service economy on the ascension, companies are yearning for mechanisms to connect their service solutions to their customer's problems, and have the customer acknowledge that their solution is the best. In order to meet these requirements, the foundations of the model used to deploy such solutions need to be concrete. The solution must capture the fundamental nature of the target markets and embody all of the customers' expectations. This article reviews literature that will inform the development of these models and identifies relevant strategies to enable growth options around service-based solutions.1 aO'Halloran, Patrick  uhttp://timreview.ca/article/388