01701nas a2200133   4500008004100000022001400041245009600055210006900151260004200220520122900262100002001491700002001511856003601531       2011                        eng d  a1913-610200aThe Strategic Impact of Corporate Responsibility and Criminal Networks on Value Co-Creation0 aStrategic Impact of Corporate Responsibility and Criminal Networ  aOttawabTalent First Networkc03/20113 aThis article is motivated by the increasing concern about the ever-declining security of pharmaceutical products due to the abundance of counterfeit network actors. We argue that if networks are effective mechanisms for criminal organizations to infiltrate into any value chain, then networks should also work for responsible businesses in their quests to counter this phenomenon of value destruction, which is ultimately detrimental to the value co-creation process. Thus, this article demonstrates a nuanced understanding of the strategic impact of corporate responsibility of actors in networks on value co-creation.

The current discourse on value co-creation in business networks is structured in such a way that it precludes its inherent corporate responsibility component even though they are not mutually exclusive. Moreover, research on value co-creation aimed at the proactive and responsible defence of a network substance via value co-protection has been mostly scant. We propose a model of value-optimization through value co-protection and ethical responsibility. This way of theorizing has several implications for both policy making and managerial decision making in the pharmaceutical industry and beyond.1 aAhen, Frederick1 aZettinig, Peter  uhttp://timreview.ca/article/427