01475nas a2200217   4500008004100000022001400041245009400055210006900149260004200218300001000260490000600270520080400276653001401080653002001094653002701114653001701141653001701158100002001175700002601195856003601221       2014                        eng d  a1927-032100aAccessing Value-in-Use Information by Integrating Social Platforms into Service Offerings0 aAccessing ValueinUse Information by Integrating Social Platforms  aOttawabTalent First Networkc04/2014  a26-340 v43 aThis article proposes a new approach for assessing the value derived from using a service offering (i.e., value-in-use) through the utilization of “social platforms.” We define a social platform as an adaptable digital service environment that enables the co-creation of value through social interactions with other service systems. By reviewing the relevant literature, detailed propositions are built based on the integration of theoretical concepts, thereby combining the literature on service-dominant logic, platforms, and social media. The primary argument of the article is that embedding social platforms in a company's services may result in more efficient retrieval and understanding of customer insights, better management of customer intelligence, and ultimately higher value-in-use.10aplatforms10aservice systems10aservice-dominant logic10asocial media10avalue-in-use1 aEloranta, Ville1 aMatveinen, Juho-Ville  uhttp://timreview.ca/article/782