01640nas a2200217   4500008004100000022001400041245013800055210006900193260004200262300001000304490000600314520091200320653002701232653002701259653002601286653002201312100001501334700001901349700001801368856003601386       2014                        eng d  a1927-032100aDisruptive Innovation vs Disruptive Technology: The Disruptive Potential of the Value Propositions of 3D Printing Technology Startups0 aDisruptive Innovation vs Disruptive Technology The Disruptive Po  aOttawabTalent First Networkc12/2014  a27-360 v43 aThis article describes an empirical study focusing on the classification of existing business opportunities in the 3D printing technology sector. The authors address three research questions. First, how do technology startups integrate new 3D printing technologies into specific market offers? Second, which value propositions are most attractive in terms of interest from the public and investors? Third, how does the degree of disruptiveness of value propositions relate to the degree of interest from the public and investors? The most notable finding is the link between the business traction of 3D printing technology startups and the degree of disruptiveness of their value propositions. Thus, the article provides empirical support for the conceptualization of the degree of disruptiveness of the value proposition as a metric for the evaluation of the business potential of new technology startups. 10a3D printing technology10aadditive manufacturing10adisruptive innovation10avalue proposition1 aHahn, Finn1 aJensen, Søren1 aTanev, Stoyan  uhttp://timreview.ca/article/855