01357nas a2200253   4500008004100000022001400041245009700055210006900152260004200221300000900263490000600272520057600278653001700854653003200871653002200903653003300925653001300958653001900971100001900990700001801009700002201027700001801049856003601067       2016                        eng d  a1927-032100aCorporate and Grassroot Frugal Innovation: A Comparison of Top-Down and Bottom-Up Strategies0 aCorporate and Grassroot Frugal Innovation A Comparison of TopDow  aOttawabTalent First Networkc04/2016  a5-170 v63 aFrugal innovations aim at the development of basic solutions that are affordable for price-sensitive customer groups. This article looks at the similarities and differences between two major approaches, corporate and grassroot frugal innovation, and identifies initial ideas on how the two streams can learn from each other. The three pillars of sustainability (economic, environmental, and social) provide one of the guidelines for the comparison. The research is based on an analysis of case studies from various industries, six of which are presented in this article. 10acase studies10acorporate frugal innovation10afrugal innovation10agrassroots frugal innovation10astartups10asustainability1 aWohlfart, Liza1 aBünger, Mark1 aLang-Koetz, Claus1 aWagner, Frank  uhttp://timreview.ca/article/977