02640nas a2200265   4500008004100000022001400041245009400055210006900149260004200218300001000260490000600270520177400276653002802050653002302078653001902101653002102120653002702141653003902168653003502207653002902242653002402271653002102295100002102316856003702337       2018                        eng d  a1927-032100aThe Impact of Digitalization on the Speed of Internationalization of Lean Global Startups0 aImpact of Digitalization on the Speed of Internationalization of  aOttawabTalent First Networkc05/2018  a44-540 v83 aLean global startups need to internationalize early and fast. The digitalization of new foreign market development helps them to more efficiently identify new market opportunities in global markets. With this approach, they are saving resources while developing the most attractive markets. This article examines how lean global startups develop new foreign markets more rapidly due to digitalization. Thus, the aim is to understand the impact of digitalization on speed of internationalization of lean global startups. The study addresses a gap in the scholarly literature and a practical need to evaluate new foreign markets and business opportunities more quickly and more regularly and to understand what helps lean global startups react more quickly to opportunities and threats with respect to changing market attractiveness. Furthermore, it outlines why and how digitalization is important throughout the internationalization process. The research followed a multiple case-study design using different sources of evidence, including 73 interviews with senior managers of lean global startups. The findings reveal that digitalization allows lean global startups to increase decision-making efficiency and to optimize strategies and processes for evaluating international markets. The findings suggest that lean global startups can benefit from the use of digital technologies by applying a more efficient foreign market development process with regular reviews and a reduced workflow, by faster mediation between local market realities and strategic goals, by analyzing all foreign markets instead of just a sample of them, and by optimizing decision-making processes including the ability to make long-term, strategic decisions due to better market information. 10aartificial intelligence10abig data analytics10adigitalization10aglobal marketing10ainternational business10ainternational business development10ainternational entrepreneurship10ainternational management10alean global startup10amachine learning1 aNeubert, Michael  uhttp://timreview.ca/article/1158