01832nas a2200289   4500008004100000022001400041245009100055210006900146260004200215300001000257490000600267520090800273653002501181653004201206653002101248653001501269653003201284653002601316653002501342653001801367653002001385653002701405100002401432700002401456700002401480856003801504       2019                        eng d  a1927-032100aTowards a Taxonomy of E-Commerce: Characterizing Content Creator-based Business Models0 aTowards a Taxonomy of ECommerce Characterizing Content Creatorba  aOttawabTalent First Networkc10/2019  a62-740 v93 aCurrently, new business models can be observed in content creator-based e-commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishing new content creator-based business models within e-commerce. The aim of this paper is therefore to characterize content creator-based business models by formulating a taxonomy of e-commerce based on a structured literature review of the concepts mentioned above. The results of our study point toward eight types of content creator-based business models. Our paper outlines theoretical and practical implications for the emerging phenomenon of content creator-based business, which we refer to as intellectual commerce. In addition, we describe 19 concepts related to Web 1.0, Web 2.0, and e-commerce.10aconsumer-to-business10aContent creator-based business models10acontent creators10ae-commerce10ahuman-centered data economy10aintellectual commerce10amultisided platforms10apersonal data10asocial commerce10auser-generated content1 aMileros, Martin, D.1 aLakemond, Nicolette1 aForchheimer, Robert  uhttps://timreview.ca/article/1276