01180nas a2200121   4500008004100000022001400041245005300055210005200108260004200160520080200202100001801004856003601022       2009                        eng d  a1913-610200aFirst Steps towards Mapping the Economy's Genome0 aFirst Steps towards Mapping the Economys Genome  aOttawabTalent First Networkc07/20093 aCompanies are increasingly being pressured to be green, although it is not always clear what this means. Upon closer examination, the concept of green can be seen as an emergent quality of the interactions between many companies, many chemicals, and our environment - all driven by our collective purchases. This tangled web can be better understood with the right analysis methods, software, and data, but these resources are currently scarce and expensive. The intellectual capital companies need to navigate this landscape can be quickly dispersed if they encourage the construction of an open environmental infrastructure of tools and data. This article discusses the analysis methods, software, and data that can be used to help companies, the economy, and society become greener, faster. 
 1 aAndrews, Evan  uhttp://timreview.ca/article/270