00663nas a2200241   4500008004100000022001400041245004100055210003800096260004200134300000800176490000600184653002200190653002300212653003000235653001100265653001800276653000900294653001700303653003500320653001000355100001800365856003800383       2018                        eng d  a1927-032100aEditorial: Insights (September 2018)0 aEditorial Insights September 2018  aOttawabTalent First Networkc09/2018  a3-30 v810acommercialization10aemerging economies10aentrepreneurial marketing10aexport10aglobalization10alean10apartnerships10atransnational entrepreneurship10atrust1 aMcPhee, Chris  uhttps://timreview.ca/article/118100818nas a2200289   4500008004100000022001400041245004100055210003800096260004200134300000800176490000600184653002400190653002500214653001500239653002600254653001700280653003000297653002100327653001500348653002600363653001600389653002000405653003100425653001800456100001800474856003600492       2015                        eng d  a1927-032100aEditorial: Insights (September 2015)0 aEditorial Insights September 2015  aOttawabTalent First Networkc09/2015  a3-40 v510acognitive computing10acollaborative design10acompetence10acompetence-based view10acoordination10aentrepreneurial marketing10aentrepreneurship10aIBM Watson10ainnovation activities10aliving labs10aOpen innovation10aopportunity identification10auser adoption1 aMcPhee, Chris  uhttp://timreview.ca/article/92401777nas a2200217   4500008004100000022001400041245009500055210006900150260004200219300000900261490000600270520109600276653003001372653001801402653001401420653002101434653002401455100002301479700002101502856003601523       2015                        eng d  a1927-032100aUsing Entrepreneurial Marketing to Foster Reseller Adoption of Smart Micro-Grid Technology0 aUsing Entrepreneurial Marketing to Foster Reseller Adoption of S  aOttawabTalent First Networkc09/2015  a5-160 v53 aThis article investigates how entrepreneurial marketing can encourage resellers to adopt smart micro-grid technology. An online survey based on the literature on user adoption and entrepreneurial marketing was used to gather data from 99 power systems resellers. The data were analyzed using the partial least squares method to validate a model of the relationships between reseller’s antecedents and intention to adopt smart micro-grid technology, and the role of vendor’s entrepreneurial marketing in the adoption. The results suggest that user adoption models can only partially be applied to the reseller context, and future research should develop models that can further explain reseller’s decision making with regards to becoming involved in an emerging technology. As to the implications for practice, vendors need to demonstrate proactive entrepreneurial marketing, particularly entrepreneurial orientation, to increase the performance expectancy perceived by their resellers by increasing awareness and understanding of smart micro-grid technology to cultivate its diffusion.10aentrepreneurial marketing10apower systems10aresellers10asmart micro-grid10atechnology adoption1 aKavandi, Hamidreza1 aWesterlund, Mika  uhttp://timreview.ca/article/925