01669nas a2200217   4500008004100000022001400041245005800055210005700113260004200170300001000212490000600222520106300228653001601291653002001307653001601327653001401343653001601357100002101373700001901394856003801413       2018                        eng d  a1927-032100aDoes Entrepreneurial Marketing Underrate Competition?0 aDoes Entrepreneurial Marketing Underrate Competition  aOttawabTalent First Networkc09/2018  a16-270 v83 aThis study aims to investigate the relationship between marketing needs and actions in entrepreneurial marketing. So doing, it explores how the entrepreneur’s interpretation of the needs that arise from the changes and opportunities in the business environment affects their actions in entrepreneurial marketing. We establish and test a set of hypotheses over a sample of 3,097 entrepreneur-led small firms from Finland. The results show that entrepreneurial perception of environmental pressure in terms of partners, customers, and competitors is linked to the marketing practices of small firms in terms of developing business relations, publicity, and offerings. That is, actions in entrepreneurial marketing depend on the entrepreneur’s ability to interpret needs based on the signals in the business environment. However, the study confirms that entrepreneurs pay less attention to competition, which affects their marketing actions, and it suggests that both research and practice of entrepreneurial marketing should pay more regard to competition.10acompetition10aentrepreneurial10aenvironment10amarketing10aorientation1 aWesterlund, Mika1 aLeminen, Seppo  uhttps://timreview.ca/article/118301713nas a2200241   4500008004100000022001400041245009500055210006900150260004200219300001000261490000600271520096000277653002001237653001501257653002501272653001301297653001501310100002901325700002901354700002301383700002801406856003701434       2018                        eng d  a1927-032100aTo Internationalize or Not to Internationalize? A Descriptive Study of a Brazilian Startup0 aTo Internationalize or Not to Internationalize A Descriptive Stu  aOttawabTalent First Networkc03/2018  a38-460 v83 aThis study examines the failed internationalization experience of a Brazilian high-tech startup. The research methodology of the study is descriptive and aims to explore whether this startup should re-internationalize, despite an unsuccessful first experience. Based on interviews with the founders, it was found that the initial internationalization took place in an incipient way, in the heat of the moment. The lack of success with the initial internationalization did not shake the directors of the startup, who aim to return to internationalization, now in a consolidated way and counting on the advice of an investor. Despite its bitter first experience, should the startup try again? Through an analysis of the lessons learned from the startup’s initial failure and insights from its consideration of a possible second attempt, this study contributes to the literature on competitiveness, internationalization, and international entrepreneurship.10aentrepreneurial10ainnovation10ainternationalization10astartups10atechnology1 aScherer, Flavia, Luciane1 aMinello, Italo, Fernando1 aKrüger, Cristiane1 aRizzatti, Andréa, Bach  uhttp://timreview.ca/article/1145