00766nas a2200253   4500008004100000022001400041245004700055210004400102260004200146300000800188490000600196653001600202653002200218653002600240653002300266653001900289653002500308653003700333653001300370653003000383653004500413100001800458856003600476       2012                        eng d  a1927-032100aEditorial: Recent Research (December 2012)0 aEditorial Recent Research December 2012  aOttawabTalent First Networkc12/2012  a3-50 v210aconsumer IT10aelectric vehicles10aintellectual property10amarketing strategy10aneuromarketing10aopen source software10aopen source software foundations10aresearch10aSprott School of Business10aTechnology Innovation Management program1 aMcPhee, Chris  uhttp://timreview.ca/article/63202164nas a2200217   4500008004100000022001400041245008600055210006900141260004200210300001000252490000600262520147500268653002001743653002801763653002501791653002301816653002501839653002601864100002001890856003601910       2012                        eng d  a1927-032100aAn Enterprise Perspective on Customer Value Propositions for Open Source Software0 aEnterprise Perspective on Customer Value Propositions for Open S  aOttawabTalent First Networkc12/2012  a28-360 v23 aResearch on open source software (OSS) has examined value creation primarily from the perspective of the individuals and suppliers that create the software. The perspective of enterprise users who use and pay for OSS has been largely neglected so far. Understanding what paying customers want and how to create products and services they value is the cornerstone of any business model. Therefore, research on what enterprise users value in OSS is of paramount importance to OSS solution suppliers; it can be used to create a new customer base and sustain an existing one. 
This study examines the value of OSS as perceived by enterprise customers. Through an analysis of three literature streams (firm participation in open source software, business models, and customer value), a model on customer value creation was developed. Interviews were conducted with nine decision makers from enterprises that use OSS in operational projects. The key findings of this research are that: i) the maturity of the software determines the degree to which customers value their relationship with the supplier; ii) customers value differentiating functionality and costs savings; and iii) switching costs with OSS depend on the size, complexity, and dependencies of the software itself. This research identifies the points of value that the suppliers of OSS should focus on, and it points to the need for marketing strategies that can demonstrate this value to enterprise customers. 10abusiness models10acustomer value creation10aenterprise customers10amarketing strategy10aopen source software10aopen source suppliers1 aShanker, Aparna  uhttp://timreview.ca/article/635