TY - JOUR T1 - Business Model Architecture by Design JF - Technology Innovation Management Review Y1 - 2019 A1 - Ronald C. Beckett A1 - John Dalrymple KW - activity theory KW - architecture KW - business model KW - business networks KW - design KW - dynamic capabilities KW - ISO/IEC 42010 KW - multiple viewpoints KW - relationship matrix KW - strategy KW - Zachman framework AB - In this article, we view business models as complex deal-making activity systems organized to create, deliver, and capture value. Unlike some other viewpoints, we emphasize both system components and their interconnection. Business activities are carried out by a network of actors drawing on a network of resources, and individual firms seek to configure these intersecting networks to enhance their competitive positioning. The business model literature refers to the significance of antecedent activities in providing context – opportunities the firm decides to pursue, the strategy adopted, and requisite capabilities. Drawing on this literature, we propose an approach to framing business model context. Drawing on the information systems literature, we identify a toolkit facilitating activity system architecture design. We suggest how this both draws out the underlying complexity of a business model and shows how a multiplicity of views makes sense. PB - Talent First Network CY - Ottawa VL - 9 UR - https://timreview.ca/article/1252 IS - 7 U1 - Swinburne University of Technology Ron Beckett is an industry practitioner with more than 30 years of experience in the implementation of creative change and innovation management in Aerospace and Manufacturing. He frequently works at the academia–industry interface, with a focus on Learning to Compete. Ron is an Adjunct Professor at Swinburne University, and he has held similar appointments at several other universities. He has authored or co-authored more than 100 conference papers, journal articles, and book chapters related to the pursuit of best practice in extracting value from innovative ideas, knowledge management, and effective collaboration implementation. U2 - Swinburne University of Technology John Dalrymple holds a BA (Hons) from the University of Stirling and a PhD from the University of Strathclyde in Scotland where he worked with the Scottish Enterprise Foundation to improve the performance of small and medium-sized companies. He was Founding Director of the Centre for Management Quality Research at RMIT University. John, the staff, and students of the Centre were regular recipients of “Best Paper” awards at international conferences. His publications have attracted more than 1100 citations to date. John was the Editor of the Quality Assurance in Education journal from 2003 until 2019. He has supervised over 20 PhD candidates to successful completion. In October 2018, John was presented with the J. M. Juran Award by the Australian Organisation for Quality. ER -