TY - JOUR T1 - Organizing the Development of Digital Product-Service Platforms JF - Technology Innovation Management Review Y1 - 2020 A1 - Johan Simonsson A1 - Mats Magnusson A1 - Anders Johanson KW - business model innovation KW - corporate entrepreneurship KW - digital platforms KW - servitization AB - Servitization is today a common theme among manufacturing companies, with the goal of better addressing the needs of their customers. Digitalization is one key enabler of servitization. One aspect of this concept can be provided through digital product-service platforms, which may facilitate the enrichment of a market offer, as well as keeping costs under control. Platforms are in general a well-established concept for manufacturing companies, as enablers of rich product offerings based on a few components. Less is known, however, about how the ambition to create digital product-service platforms interplays with the business model innovation needed as a result of the servitization efforts, along with processes and organization. This paper identifies a number of challenges that manufacturing companies may face when undertaking platform development for services, based on an empirical study made in the Swedish company Husqvarna Group. PB - Talent First Network CY - Ottawa VL - 10 UR - timreview.ca/article/1335 IS - 3 U1 - KTH Royal Institute of Technology Johan Simonsson is a Ph.D. Student at the Department of Machine Design, in the School of Industrial Engineering and Management, KTH Royal Institute of Technology. He is also Director of Ideation and Research, AI-labs, within Husqvarna Group. He has previously held various management positions related to global product management, service development, and digital transformation in several global industrial firms. U2 - KTH Royal Institute of Technology Mats Magnusson is Professor of Product Innovation Engineering at KTH Royal Institute of Technology in Stockholm, and Permanent Visiting Professor at LUISS School of Business and Management in Rome. He holds a PhD in Innovation Engineering and Management, and an MSc in Industrial Engineering and Management from Chalmers University of Technology, as well as a BA in Japanese from the University of Gothenburg. He has previously been Director of the Institute for Management of Innovation and Technology in Sweden, and Visiting Professor at LUISS Guido Carli University, the University of Bologna, and Aalborg University. He is the elected chairman of the Continuous Innovation Network and the vice chairman of the Swedish Association for Innovation Management Professionals. His research, teaching, and consultancy activities cover a wide range of topics in the fields of innovation management, product development, R&D management, and strategic management, and he has published articles on these topics in, for example, Research Policy, Journal of Product Innovation Management, R&D Management, Organization Studies, and Long Range Planning. U3 - Husqvarna Group Anders Johanson is Senior Vice President, Innovation and Technology and CTO of Husqvarna Group, where he leads digital transformation, technology, and IP intelligence, as well as strategy in exploratory robotics, accelerated innovation, and venturing. He is a member of the advisory board of Combient, and is on the Board of Directors at Etac Group. He also holds a position as Adjunct Professor at the Royal Institute of Technology, KTH. Anders currently supervises two Industrial PhD students and lectures in Innovation, transformation and product development. He has a background as Partner and Global Practice leader in Technology and Innovation Management at Arthur D. Little. Prior to that, he held various leadership roles in global assembled goods companies. ER -