TY - JOUR T1 - How Institutions Promote Digital Marketing in Small and Medium International Companies: a Comparison Between Costa Rica and France JF - Technology Innovation Management Review Y1 - 2020 A1 - Karen V. H. Carpio A1 - Susan Arce A1 - Manon Enjolras A1 - Mauricio Camargo KW - coaching KW - digital marketing KW - internationalization KW - SMEs KW - support institutions KW - training AB - The objective of this paper is to analyze institutional promotions to small and medium international enterprises on the subject of digital marketing. The authors conduct qualitative research with a descriptive scope, including 12 institutions in Costa Rica and France. The study is dedicated to working with SMEs involved in an internationalization process and offering them some type of training. for the collection of information, an in-depth interview with each participant was applied. It concludes that SMEs promote digital marketing through institutions, and that the way in which they carry it out varies between the two countries, Costa Rica being a more general and structured service, and France a more customized one. PB - Talent First Network CY - Ottawa VL - 10 UR - timreview.ca/article/1347 IS - 4 U1 - Instituto Tecnológico de Costa Rica de Cartago Karen Herrera Carpio holds a Bachelor in Business Administration, Instituto Tecnológico de Costa Rica de Cartago. U2 - Center of Investigation in Economy Administration and Technology Management Susan Arce. is a Professor and Investigator in the Center of Investigation in Economy Administration and Technology Management (CIADEG), currently working in the section of exporting SMEs. She holds a Bachelor of Business Administration with an emphasis in Financial Administration. Latest research related to business strategy, innovation, marketing, and strategic orientation. U3 - University of Lorraine Manon Enjolras is a Researcher at the University of Lorraine, PhD in Industrial System Engineering, working on “SMEs’ innovation and internationalization capabilities” and engineering degree from the ENSGSI (Ecole Nationale Supérieure en Génie des Systèmes et Innovation). Her main research interests are related to multicriteria decision-making and multivariate data analysis methodologies applied to the development of SMEs more specifically, the evaluation metrics of protection, innovation, and internationalization capabilities. U4 - University of Lorraine Mauricio Camargo is a Professor at the Ecole Nationale en Génie des Systèmes Industriels (Université de Lorraine). B.S. in Chemical Engineering from the Universidad Nacional de Colombia. PhD on Automatics of Industrial and Human Systems at the Université de Valenciennes et de Hainaut Cambresis in France. Prof. Camargo’s main research interests are New Product Development, Design-to-cost, and Design and Interdisciplinarity. His recent research concerns applications of Multi-objective Evolutionary Techniques to evaluate product performance and innovativeness. ER -