TY - JOUR T1 - Interview: Discussing Value Proposition Research in the Context of New Companies Committed to Scaling Early and Rapidly JF - Technology Innovation Management Review Y1 - 2021 A1 - Adrian Payne A1 - Pennie Frow A1 - Stoyan Tanev KW - business ecosystems KW - implicitly vs. explicitly formulated value propositions KW - new scaling companies KW - value proposition KW - value proposition alignment PB - Talent First Network CY - Ottawa VL - 11 UR - timreview.ca/article/1432 IS - 4 U1 - University of New South Wales Adrian Payne is Professor of Marketing at the University of New South Wales. He is a frequent keynote speaker at public and in-company seminars and conferences around the world. He has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions such as Chief Executive for a manufacturing company. He has also held senior company appointments in strategic planning and marketing, working in the IT, financial services professional services, telecom, and utilities sectors. He has also worked with government departments. Professor Payne's research has appeared in a wide range of journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Industrial Marketing Management, Marketing Theory, European Journal of Marketing, British Journal of Management, Journal of Strategic Marketing, International Journal of Bank Marketing, Australasian Journal of Marketing, Journal of International Business Studies, Long Range Planning, Scandinavian Journal of Management, Décision Marketing, Australian Psychologist, European Management Journal, Human Relations, Business Horizons, Journal of General Management, Journal of Business Strategy, Journal of Management Consulting, etc. Adrian Payne is the author of fourteen books including the first text to be published on Relationship Marketing. He has run many workshops and executive programmes in CRM, Marketing Strategy, Customer Retention and Services Marketing, as well as lectured at over twenty leading academic institutions around the world including: Darden School, University of Virginia; Northwestern University; INSEAD; IMD; London Business School; Oxford University; and Cambridge University. U2 - University of Sydney Business School Pennie Frow is a professor in the University of Sydney Business School, Australia. She holds MBA and PhD degrees from Cranfield University, UK. Prof. Frow has worked extensively with service and professional service firms, especially investigating issues related to strategic development of customer relationships. Her research program is in the field of Marketing Management and Strategy focusing on several closely related research areas within this field, including: co-creation, services marketing, relationship marketing, internal marketing, customer relationship management, customer value, and value proposition development. She has a special interest in researching the services sector and especially healthcare. Pennie Frow is currently the Lead Chief Investigator of a health care research project funded by the Australian Research Council, investigating co-creation practices in a new hospital context. Another major project involves investigating the impact of customer value propositions, exploring both firm and customer outcomes. Prof. Frow has published in academic and practitioner journals including the Journal of Marketing, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, and the Journal of Marketing Management. U3 - Technology Innovation Management Review Stoyan Tanev, PhD, MSc, MEng, MA, is Associate Professor of Technology Entrepreneurship and Innovation Management associated with the Technology Innovation Management (TIM) Program, Sprott School of Business, Carleton University, Ottawa, ON, Canada. Before re-joining Carleton University, Dr. Tanev was part of the Innovation and Design Engineering Section, Faculty of Engineering, University of Southern Denmark (SDU), Odense, Denmark. Dr. Tanev has a multidisciplinary background including MSc in Physics (Sofia University, Bulgaria), PhD in Physics (1995, University Pierre and Marie Curie, Paris, France, co-awarded by Sofia University, Bulgaria), MEng in Technology Management (2005, Carleton University, Ottawa, Canada), MA in Orthodox Theology (2009, University of Sherbrooke, Montreal Campus, QC, Canada) and PhD in Theology (2012, Sofia University, Bulgaria). Stoyan has published multiple articles in several research domains. His current research interests are in the fields of technology entrepreneurship and innovation management, design principles and growth modes of global technology start-ups, business analytics, topic modeling and text mining. He has also an interest in interdisciplinary issues on the interface of the natural and social sciences. ER -