TY - JOUR T1 - Making Money from Exploiting Schumpeterian Opportunities: John Sanguinetti and the Electronic Design Automation Industry JF - Technology Innovation Management Review Y1 - 2012 A1 - Arthur Low KW - CynLib KW - EDA industry KW - integrated circuit design KW - John Sanguinetti KW - Schumpter KW - technology entrepreneurship KW - verilog KW - VHDL AB - Accounts of the effect that John Sanguinetti’s two companies had on the market for integrated circuit design languages were used to gain insights on how to profit from the exploitation of Schumpeterian opportunities. This article will be of interest to entrepreneurs who expect to profit from exploiting opportunities that disrupt the status quo. To write this article, the author reviewed the literature on Schumpeterian and Kirznerian opportunities and examined the writings of and about Sanguinetti and his companies, blogs written by industry insiders, and articles in industry trade journals. Sanguinetti’s first company introduced a new technology and his second company introduced a new business strategy and a new technology. Both of Sanguinetti's companies undermined the capital investments of the established incumbents and created new value for customers. The article provides three main insights. First, deep knowledge and experience in the customer domain enable an entrepreneur to recognize and act to profit from a Schumpeterian opportunity. Second, to profit from a Schumpeterian opportunity the entrepreneur needs to combine technology and business model components in a way that adds significant value to customers. Third, large amounts of venture capital may or may not be required to exploit Schumpeterian opportunities. PB - Talent First Network CY - Ottawa VL - 2 UR - http://timreview.ca/article/555 IS - 5 U1 - Crack Semiconductor Arthur Low is the founder and Chief Executive Officer of Crack Semiconductor, a supplier of high-performance cryptographic silicon IP used in some of the most demanding security applications. Arthur has a number of patents in the field of hardware cryptography. He has worked for a number of IC startups as a Senior IC designer and Architect and gained much of his fundamental IC design experience with Bell-Northern Research in the early 1990s and with IBM Microelectronics in the late 1990s. Arthur has a BSc degree in Electrical Engineering from the University of Alberta and is completing his MSc degree in Technology Innovation Management in the Department of Systems and Computer Engineering at Carleton University. ER -