TY - JOUR T1 - Strengthening Innovation Capacity through Different Types of Innovation Cultures JF - Technology Innovation Management Review Y1 - 2014 A1 - Jens-Uwe Meyer KW - corporate creativity KW - innovation management; innovativeness; innovation culture; innovation capacities; organizational creativity AB - In times of increased market dynamics, companies must be capable of initiating and implementing innovation projects that vary greatly in type, speed, and degree of innovation. Many companies do not succeed. This article introduces Innolytics, an innovation management tool that allows companies to successfully face this challenge by analyzing their innovation culture and managing its development in the right direction. Analyzing empirical data from 200 staff members employed by German, Austrian, and Swiss companies using exploratory factor analysis, four types of innovation cultures were identified, each of which foster a different degree of organizational creativity. Proactive innovators (21%) promote organizational creativity at a high level and across all categories. Strategic innovators (26%) foster innovation by focusing on their strategy and their value system. Innovative optimizers (36%) promote more adaptive levels whereas operational innovators (16%) promote low levels of organizational creativity. Each type enables a company or a business unit to manage different degrees of innovation projects. The Innolytics tool introduced and described in this article will enable companies to better meet the challenges of rapidly changing markets. PB - Talent First Network CY - Ottawa VL - 4 UR - http://timreview.ca/article/853 IS - 12 U1 - Innolytics GmbH Jens-Uwe Meyer is Managing Director of Innolytics GmbH, a German consulting company that specializes in analyzing the innovation capacities and cultures of companies. He is author of eight books and numerous articles on the subject of innovation, and he is tutor for the Master's of Management and Innovation program at the Steinbeis SMI Berlin. He holds a doctorate degree in Business Sciences from the HHL Leipzig Graduate School of Management, and he holds an MBA from Steinbeis University in Berlin. In his dissertation, he focused on the topic of enhancing innovation capacity within corporations by establishing different cultures of innovation and reducing innovation barriers. ER -